by Seth | Sep 14, 2019 | Uncategorized
What do you want to be when you grow up? A select few know their life calling at an early age. I have been fortunate to find interesting and financially rewarding opportunities in digital advertising and market research during my twenty year corporate career that...
by Seth | Mar 4, 2019 | Influencer Marketing
By 2020 marketers and agencies will spend upwards of $10 billion on influencer marketing. For those unfamiliar with this segment of the $300 billion digital ad industry, it is largely comprised of everyday consumers who create content through social platforms such as...
by Seth | Feb 4, 2019 | Uncategorized
The following was originally posted Feb 4th on Linkedin. As the New England Patriots prepare for their victory parade tomorrow, I thought it would be fitting to highlight Julian Edelman, fellow author and Super Bowl LIII’s Most Valuable Player (MVP). After playing...
by Seth | Jan 31, 2019 | Uncategorized
Photo: Peter Briello of New Hampshire Public Radio interviews Steven Pinker, author of Enlightenment Now On Wednesday Jan 30th, I attended a presentation by Steven Pinker, author of the New York Times Bestseller, Enlightenment Now: The Case for Reason, Science,...
by Seth | Jan 8, 2019 | Uncategorized
Photo: www.clemson.edu Clemson University’s football team just did the unthinkable. They beat a #1 ranked, undefeated Alabama team which was considered by some to be one of the best in the history of college football. Although Clemson and Alabama were both 14-0...
by Seth | Nov 24, 2018 | Uncategorized
I recently saw the cover of a USA Today Sports Weekly highlighting the accomplishments of Major League Baseball (MLB) players under 6 feet tall making headlines in the playoffs, including the Red Sox Mookie Betts (5’9″), the Houston Astros José Altuve...
by Seth | Mar 8, 2018 | Bias and discrimination
Nice flower, how many billions did you say you’re worth? In the United States, we tend to have a bigger is better mindset when it comes to cars, houses, etc. Similarly, taller is better. The value of height is unquestionable in basketball, as being closer to the...
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